Adapt the Human Touch
Adapt the Human Touch
d a v i d p e t r o I c o n s u l t i n g
C O M M U N I C A T E S T R O N G E R
What does it mean to Adapt the Human Touch?
In today’s fast-changing marketing world, it’s not enough to keep up — you need to stand out.
The phrase “Adapt the Human Touch” means bringing authentic human connection, empathy, and personalization into your strategy — even as technology, automation, and AI reshape the way we reach audiences.
Adapt means evolving your marketing approach to align with new tools, channels, and customer expectations.
The Human Touch means maintaining emotional intelligence, genuine communication, and empathy in every interaction.
Together, this means combining modern tools and data-driven insights with a warm, human-centered approach — showing your audience that you understand and care about their needs, not just their clicks or conversions.
I can show you how to turn this idea into action — creating a marketing strategy that becomes your guiding force for growth and connection. Email me today. let’s chat.
email: dapconsultingca@gmail.com
MARKETING IS NOT DEAD; IT’S JUST LOST ITS LUSTER.
Many of today’s advertising campaigns have been diluted down to the point where they no longer possess a real knockout blow. They fail because they lack originality. In fact, many, if not most, campaigns are downright bland and boring. And bland, boring and unoriginal means fewer sells and lower revenue.
Well, it’s time for a change. It’s time to stand up and stand out. It’s time to take control of your marketing efforts, and this book will show you how.
The 5 Biggest Mistakes Advertisers Make is ideal for small business owners, entrepreneurs, start-ups and marketing professionals who are looking for some much-needed assistance in creating a truly original and effective marketing campaign.
The 5 Biggest Mistakes Advertisers Make will show you how to get more from your advertising budget while creating a campaign that will make consumers stop and take notice of your brand. From start to finish, this book is packed with some of the industry’s biggest secrets and demonstrates ideas that will assist you in creating your own impactful advertising campaign.
The 5 Biggest Mistakes Advertisers Make
(Breakthrough the Marketing Clutter)
The 5 Biggest Mistakes Advertisers Make (Breakthrough the Marketing Clutter)
First published in 2015 and revitalized with a powerful second edition in 2023, this book empowers businesses to rise above any marketing challenge and achieve lasting growth.
The 5 Biggest Improvements Advertisers Can Make is ideal for small business owners, entrepreneurs, start-ups, and marketing professionals who are looking for some hands-on assistance in creating a truly original and effective marketing campaign.
The 5 Biggest Improvements Advertisers Can Make will show you how to get more from your advertising campaign, which will make consumers stop and take notice of your brand. From start to finish, this workbook is packed with a step-by-step guide that will assist you in creating your own impactful advertising campaign.
The 5 Biggest Improvements Advertisers Can Make
(Breakthrough the Marketing Clutter Now)
The 5 Biggest Improvements Advertisers Can Make (Breakthrough the Marketing Clutter NOW)
A powerful companion to The 5 Biggest Mistakes Advertisers Make, this book dives deep into the strategies and actions that drive marketing success. The 5 Biggest Improvements Advertisers Can Make offers a clear, practical roadmap for developing and executing campaigns that truly stand out. Whether you’re refining your message, optimizing your media, or sharpening your creative edge, this guide shows you how to break through the noise and achieve measurable results.
CATCH ‘EM QUICK!
In today’s overly marketed, fast paced world, advertisers may only have seconds to capture the attention of consumers before they move on to another opportunity.
Creative slogans and taglines have captivated our attention for decades. While older campaigns may offer fond memories from our childhood, newer campaigns have found a way to break through the clutter and captured our attention.
Creating a Buzz in 7 Words or Less shares techniques that can help you create a memorable slogan or tagline for your brand, business, product, or service.
Creating a Buzz in 7 Words or Less will illustrate classic campaigns by sharing with you the creative paths that helped launch these memorable one-line selling efforts.
Creating a Buzz in 7 Words or Less
(Best Practices for Creating a Memorable Slogan for Your Business)
Creating a Buzz in 7 Words or Less
Serving as the perfect companion to my first two literary works, this book completes what I call my “marketing trilogy”—a collection crafted to equip marketers with innovative techniques and creative strategies to help their brands truly stand out within their categories.
First published in 2025, Creating a Buzz in 7 Words or Less is an essential read for marketers, business owners, and entrepreneurs seeking to develop an original and impactful marketing slogan for their brand, product, or business.